The “2P” newsletter.

THE PILLARS AND THE PRINCIPLE — MAKE BORING CONTENT KING.

In every newsletter …

Three little pillars

An image, a quote & a pop example for illustration.

One big principle

An idea that makes your content 10x better.

All Previous Newsletters

2023

FEB 3
PP: etc
JAN 27
PP: etc 2
JAN 20
PP: etc 3
JAN 13
PP: etc 4
JAN 6
PP: etc 5

2022

FEB 3
PP: etc
JAN 27
PP: etc 2
JAN 20
PP: etc 3
JAN 13
PP: etc 4
JAN 6
PP: etc 5